How to Get Approved on Edelweiss
I’ve had a couple of conversations collecting strategies and a couple conversations hearing that Edelweiss is impossible to get approved on. I figured that it might be helpful if I shared all the things I know of that might help your requests get accepted on Edelweiss (or help you get requesting on Edelweiss if you’re not sure how to use it!). Of course, there are still no guarantees that you’ll get approved since it depends on your blog, your stats, the lunar phase, and the publishers’ promotional goals. However, let’s increase your chances ;-).
Let’s get this out of the way: Edelweiss is confusing and SLOOOOOOW. To get to the review copies section, you might need some patience, because each click could take a few seconds to load. Hopefully it’s worth it ;-). Oh, Edelweiss is also impossible to find, so click the link and bookmark it!
Now, when you first open the Edelweiss homepage, you’ll see a bunch of books and catalogue stuff. We’ll get back to this page, there is going to be a use to it, but for now click the Review Copies tab:
Yey, okay now you’re ready to start looking for some books to request. But, OMG, there are so many things to click. D: Honestly, I just check every day or so to see if there was anything added to the center column. However, when you first stop in, you might want to filter through all the random books you aren’t interested in. Let’s break this down:
1. This is where you can filter for whatever you want. Just click on the buttons for the thing you want to filter by and then the options will pop up. The numbers are how many books are in each category. You can continue to refine your search with terms and then the terms show up above the circled area with x’s that you can click to remove that filter. This works well enough when you first join and want to check out your favorite publisher or genre, but the genres aren’t perfect, so I do recommend checking all the new additions in the center once you start using Edelweiss more frequently.
2. The information included in the snippet is pretty good, but if you want more information on the book, just click the title.
3. This is how you request! (It’s also on the book page if you clicked the title.) This will pop up a request window with two parts. We’ll get back to what you might put in the request boxes in the later sections.
4. Finally, once you have submitted requests, these tabs are where you’ll find all the books that you can currently download (including auto-approvals!) and all requests you’ve ever made (and the responses to your requests).
All right, set with how to move around on Edelweiss? Now how do you get approved, right??
What to include in the book request fields
Once you click that blue request button, you have lots of decisions to make. This is the biggest difference between NetGalley and Edelweiss, in my opinion, when it comes to requesting books. Instead of just clicking a button and being done, you have to give a reason why you want to review the book and you have a chance to change your general information. Let’s start with what to put in your general information box.
General Request Information
1. Short intro (sentence or two) including your blog name, your name, your blog address and your blog’s general purpose. For example, I say that I run On Starships and Dragonwings, which is a sci-fi and fantasy focused book review blog.
2. Stats. Despite the fact that they aren’t the be-all and end-all of whether you get improved, publishers do want to see your statistics and the more you provide, generally the better. I can imagine you could go overboard, but I’ve found that more information is helpful. This is what you should definitely include:
- Number of Unique visitors, visits, and pageviews for the last month (found using Google Analytics)
- Total number of followers and then a breakdown of followers using different methods: “We have x blog followers (x email subscribers, x RSS subscribers, x BlogLovin’ subscribers, etc)”
- Followers on other platforms: “x Facebook Likes, x Goodreads followers, x Twitter followers”
- Total followers across all platforms: add all those previous numbers and date when you last updated these numbers
- Average number of comments per week (I completely estimate this >.>)
- Amazon reviewer rank if you review on Amazon
3. Links to all your profiles, including Goodreads, Facebook, and Twitter (if you’re on them)
4. Optional: Mailing address; I have no idea if this is useful, but I figure it can be helpful to get my mailing address onto publisher lists for those awesome surprise packages :D
Bam, there is your general section. This is saved and included in every request, so it might take a while, but it’s worth it! I’ve read that you should update your stats every month, which is what I aim for.
Specific Request Information
Now what about that specific for this request field?? Honesty time: it doesn’t seem like anyone knows. I know a lot of bloggers who get approved without putting much at all beyond “I’m excited for this one!” but perhaps this box will put you over the edge if you’re close. Here are my recommendations:
- Is it a sequel? Have you read/reviewed/loved the previous book(s)? Include a link to those reviews or talk about why you liked them.
- Have you reviewed other similar books FROM THIS PUBLISHER? Include links to those reviews, but make sure it’s from the same publisher.
- What it is about the synopsis that made you want to request the book. Haven’t read the synopsis? Probably should do that ;-)
- Whatever else is making you excited to read the book as long as it’s something more than free book ;-)
Get an extra edge
There are two other awesome differences between NetGalley and Edelweiss: Edelweiss allows you to submit reviews for books you didn’t receive through Edelweiss and Edelweiss allows you to submit multiple review requests even after being declined.
Submit reviews for other books
This is where we get back to the general homepage for Edelweiss. Turns out, Edelweiss is not just a review request site. It’s a place where publishers put up their catalogues even if they aren’t offering eARCs. Those catalogues stay up after the book has come out, so from the homepage (not the review copies tab), you can search for nearly any book published by a major publisher. Start cross-posting every review you’ve written! I just started with my five star reviews because the idea of cross-posting the rest terrifies me. Then I cross-posted reviews that I thought might help me on specific requests. In any case, this is another way that you can show your track record to the publisher and they can get an idea of your reviews without having to go off of Edelweiss. I think this also is what helped me get auto-approved by HarperCollins since they could see that I had a lot of reviews written already, however I obviously don’t know for sure.
Request a book again
Don’t go too crazy with this please. I’ve never actually been successful with this strategy, only heard that it worked for other bloggers. However, once you are declined for a book, that blue request button is still there and you can submit another request. This is useful if you got declined early and your stats increase over a couple of months. Perhaps also try a different pitch in the specific book request box. I’m currently limiting myself to re-requesting once a month. I’m interested to hear if you do this and how it has worked for you!
Whew, that’s it folks! You’ve learned how to navigate Edelweiss, what to include in your book review requests, and a couple of ways to get an extra edge. Did I miss anything dear reader? Do you have questions? Was I confusing somewhere? Please ask and advise!
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