Sending Publicists Review Links
As I stumbled along figuring out this whole reviewing thing, one thing that eventually came up is emailing in reviews to publicists. You should definitely do this if you receive a physical ARC, and it is a strategy some bloggers use even when they didn’t receive the book for review since it can get you onto a publicist’s radar. I thought I had things all figured out; I’d write up my review, schedule it, email the publicist attached to the ARC the link and pat myself on the back. However, I never used to think about WHEN I should send in those review links….
As Early As Possible?
If I happen to read a review copy a while before the publication date, I write up the review immediately but then schedule the post for closer to the date of publication since it sounds like most publishing houses prefer that. Since I have a horrible memory, I decided to also send the link that the post will go live at to the publicist at that time along with the date the review will be up. This has worked to my advantage at least once since I was then invited to a blog tour after I sent in the review months early.
However, a few months ago I started worrying that the publicists didn’t have a chance to read my reviews because they forgot about the email by the time the review was live. To remedy that problem, I started pasting my full review at the bottom of the email, so that the publicist could see my eloquent praises and maybe someday pull a quote (*fingers crossed*).
When The Post is Live?
I started chatting with the lovely Pabkins about this though and she said she always sends the review link after the post is live and possibly even a day or two after so there are fun comments to see as well. I had never thought about trying to show how many comments were on a review before and since my reviews do often get a fair amount of discussion, that’s something I want to show!
I’ve also been having a lot of fun reading Lili’s Intern Diaries, so I decided to ask her and here is what she said:
I think this is more up to the reviewers! From personal experience, live links are always the most useful. These are links we can note in our files so we can go back to them whenever we want, and they’re also easier to promote via social media if we so choose. Sending in a review pasted in an e-mail is cool to read, but it’s not something that can be easily noted anywhere. So I think it’s best to send in live links once they go up, and as for Netgalley reviews I think it’s best to paste in your review once you write it and then update your review with the live link once it is live. If you send us the link for the live review, but the live review doesn’t go up in a month, it could get lost in our e-mail in that month.
Lili wanted me to be sure to point out that this is just her opinion from her experience as an intern and does not reflect Bloomsbury’s policy in any way.
Her answer brings up one of those things that I personally never think of as a blogger: what do the publicists actually DO with the information? It sounds like they take the link and place it into a cool spreadsheet or something along with possibly tweeting about it. I assume they might then reference this spreadsheet when considering who to send ARCs to in the future? I guess I hope that a link that isn’t live yet could be noted just as easily, but it makes sense that a live post is easiest to work with.
My current struggle is that I like the benefits of both timing options! I want to let the publicist know if I am so excited about their book that I read it super early, but I also want to make things easy on them by sending them a live link that they could then tweet (yey extra exposure!). I know that they already get loads of email though, so I’m not sure if sending a link twice (one far in advance and one once the review is live) is useful or just annoying.
I’m thinking that my new strategy going forward will be to send an email for the really glowing reviews early and then every weekend send out emails with links to the posts that went live that week. Ideally I would send out links the day of, but I think we all know the problem with that goal ;-).
What do you reviewers do? Any publicists or interns out there who would like to shed light on what you’d prefer??
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