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When should we send publicists review links?

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Sending Publicists Review Links

As I stumbled along figuring out this whole reviewing thing, one thing that eventually came up is emailing in reviews to publicists. You should definitely do this if you receive a physical ARC, and it is a strategy some bloggers use even when they didn’t receive the book for review since it can get you onto a publicist’s radar. I thought I had things all figured out; I’d write up my review, schedule it, email the publicist attached to the ARC the link and pat myself on the back. However, I never used to think about WHEN I should send in those review links….

As Early As Possible?

If I happen to read a review copy a while before the publication date, I write up the review immediately but then schedule the post for closer to the date of publication since it sounds like most publishing houses prefer that. Since I have a horrible memory, I decided to also send the link that the post will go live at to the publicist at that time along with the date the review will be up. This has worked to my advantage at least once since I was then invited to a blog tour after I sent in the review months early.

However, a few months ago I started worrying that the publicists didn’t have a chance to read my reviews because they forgot about the email by the time the review was live. To remedy that problem, I started pasting my full review at the bottom of the email, so that the publicist could see my eloquent praises and maybe someday pull a quote (*fingers crossed*).

When The Post is Live?

I started chatting with the lovely Pabkins about this though and she said she always sends the review link after the post is live and possibly even a day or two after so there are fun comments to see as well. I had never thought about trying to show how many comments were on a review before and since my reviews do often get a fair amount of discussion, that’s something I want to show!

I’ve also been having a lot of fun reading Lili’s Intern Diaries, so I decided to ask her and here is what she said:

I think this is more up to the reviewers! From personal experience, live links are always the most useful. These are links we can note in our files so we can go back to them whenever we want, and they’re also easier to promote via social media if we so choose. Sending in a review pasted in an e-mail is cool to read, but it’s not something that can be easily noted anywhere. So I think it’s best to send in live links once they go up, and as for Netgalley reviews I think it’s best to paste in your review once you write it and then update your review with the live link once it is live. If you send us the link for the live review, but the live review doesn’t go up in a month, it could get lost in our e-mail in that month.

Lili wanted me to be sure to point out that this is just her opinion from her experience as an intern and does not reflect Bloomsbury’s policy in any way.

Her answer brings up one of those things that I personally never think of as a blogger: what do the publicists actually DO with the information? It sounds like they take the link and place it into a cool spreadsheet or something along with possibly tweeting about it. I assume they might then reference this spreadsheet when considering who to send ARCs to in the future? I guess I hope that a link that isn’t live yet could be noted just as easily, but it makes sense that a live post is easiest to work with.


My current struggle is that I like the benefits of both timing options! I want to let the publicist know if I am so excited about their book that I read it super early, but I also want to make things easy on them by sending them a live link that they could then tweet (yey extra exposure!). I know that they already get loads of email though, so I’m not sure if sending a link twice (one far in advance and one once the review is live) is useful or just annoying.

I’m thinking that my new strategy going forward will be to send an email for the really glowing reviews early and then every weekend send out emails with links to the posts that went live that week. Ideally I would send out links the day of, but I think we all know the problem with that goal ;-).

What do you reviewers do? Any publicists or interns out there who would like to shed light on what you’d prefer??

Anya from On Starships and Dragonwings -Anya

© 2015, Anya. All rights reserved.


  1. What a great topic! I’ve only been sending links after the review goes live but I definitely might consider sending the review early with a follow up link when live now…
    Melissa’s Eclectic Bookshelf recently posted…Added to the Bookshelf – 4/5/15My Profile

  2. Nice post Anya! I haven’t sctually reviewed any of my personally send books yet biut I will absolutely be sending in the live link.
    BRITTANY TODD recently posted…Swanky Saturday’s – Book Spine Poetry About Me!My Profile

  3. Great post. As most of my reviews are from audios the publishers I’ve worked with work exclusively through email. I reply to the email where they send me a way to download the file. I usually wait u til the post has been up a few days, so that there are plenty of comments that the publisher can read.
    Melanie Simmons @mlsimmons recently posted…The Shadows Audiobook by J. R. Ward (Review)My Profile

    • Thanks! Yeah, I was good about sending in my audio reviews until I didn’t like a couple and now I’m nervous to send those in D:

  4. What a great question! I’ve never sent links early – though I could since I’m usually scheduled with reviews a month out. Maybe you have to send early for quotes to be included? I’m very good about sending my links either the day of or the day following a review. NetGalley is a bit harder for me than the direct email, I guess because I have to login, find the book, etc. So I don’t do that as promptly. You’ve given me a lot to think about!
    Berls recently posted…A Witch Before Dying by Heather BlakeMy Profile

    • How do you remember to send links to reviews you wrote months ago??

      • When I got to make sure my post for the day is up and to see comments I remember and just grab the link and send it. I usually do it right from my phone, another reason email links are easier than NetGalley I guess.
        Berls recently posted…Never Judge a Lady by Her Cover by Sarah MacLeanMy Profile

        • Hmm if I could do it from my phone that might work. I am subscribed to my email list, so I just check in the morning to see that the email went out usually, haha, but I could probably email the link at that time too since I have a Gmail app!

  5. I usually send the links once they’re live, but if I’ve been talking to an author rather than a publisher, sometimes I’ll send things earlier.

    • I can’t remember the last time I worked directly with an author, but yeah I think I would be comfortable sending them things earlier since they are probably slightly less overwhelmed with email?

  6. Good topic! I’ve never really thought about this because, with one exception, I only do eARC’s, which I report through Edelweiss and NetGalley; but that’s an excellent point! I want to submit my reviews early (on NetGalley especially, so my stats don’t suffer), but updating them with live links makes sense.
    Kel @ Booked til Tuesday recently posted…The Dark Unwinding by Sharon Cameron (3 stars)My Profile

    • I never thought about reading things asap from NetGalley if the pub date was far out, haha, it kind of annoys me that they count books against you when they aren’t even published yet ya know??

      • I really dislike that your NetGalley stats go down the second you’re approved for a book. It’s bittersweet. I’m like, “Yay! I got approved!” but “Boo. My review percentage just dropped, which makes me less likely to get approved for that other request still pending.” :P I get the reasoning, but I wish they’d wait until sometime near the pub date to impact our profile stats.
        Kel @ Booked til Tuesday recently posted…Art It Up! – Storm SirenMy Profile

        • Exactly! It just doesn’t seem fair to penalize you for not reading a book yet that doesn’t come out for months!

  7. I usually send off the links once the post has gone live, since whenever I’ve spoken with publicists and authors, they usually ask for a link when the post is up. So I oblige. Any earlier than that and it’s just a dead link sitting in their inbox, not really doing anything.

    Haven’t had any complaints doing this, so I figure that’s what I’ll continue to do.

  8. I’ve only sent the link to the review once it’s live. But, I also have to confess to being a bit haphazard and typically only reading/writing a review shortly before its posted. It’s been a while since I have read a book so early I had to wait to post the review, but I really appreciate this post because I have never thought about sending them the review before it was live! If I get organized enough to have a review scheduled further out (or just can’t wait to tear into a book, which I may lose my will power with at least one of my current books to be reviewed), this is great to know. :)
    Lisa (@TenaciousReader) recently posted…Review: Deadly Spells by Jaye WellsMy Profile

  9. I always send my links in when or after the review goes live, because I suspected that would be most useful to publicists. I know I’d have a hard time keeping track of an e-mail for months!
    Katie @ Doing Dewey recently posted…Galileo’s Middle FingerMy Profile

    • But that’s what spreadsheets are for! I definitely hear you though, I’ve been sending fewer emails in general and really need to send ones for the reviews that have gone live recently.

  10. I think you’ve landed on a good solution, Anya. :)

    I can definitely see the benefit of sending the review ASAP. As you said, that’s often how you get tour invites and that’s where quotes often come from. Plus, if you send it early enough, the author can actually use your review as feedback when polishing up the ARC for final publication. I’ve actually had that happen once. I submitted my review months early, the author read it, and she took some of my feedback into account when making changes to the final book.

    So I think there’s definitely a good reason to read and review ASAP.

    I feel like NetGalley and Edelweiss make it easy to submit both a link AND a copy of your review. I only just recently started pasting my review when emailing publishers my link directly. That way they can not read it if they don’t want to, or they can take the opportunity to read my review early.
    Ashley recently posted…Review: Lies I Told by Michelle ZinkMy Profile

    • I seriously hope sometimes that the author has the chance to fix up a few things, you know when you read a book and see the potential but also things that keep it from living up to that potential D:

      I definitely like how easy NG and EW make submitting reviews, there are times when I prefer reading eARCs for that reason, haha! I’m glad I’m not the only one that sends in reviews with links via email early though, it seems the best way for me to manage my time and be helpful ;-)

  11. Ahh thank you for this post Anya! I’ve just started to receive physical ARCs, and I was starting to think about what to do once I finished them. Perfect timing ;) I think I might do the same thing as you – send the glowing reviews early, and everything else once the link is live. But remembering to do it on that day… that might be a problem haha. Such poor memory for me xD

    For eARCs though, I do send them as soon as I write the review and just make a note for when it’ll be live. Otherwise those would never get done!
    Kayla @ The Thousand Lives recently posted…Weekly Update #73 – Contemporary Conversations: Week Four!My Profile

    • Mwahahahaha, I’m psychic really ;-) I keep meaning to send emails for all the reviews I post each week, and then I forget >.>

  12. Oh I had no idea bloggers did this! Then again I do get most of my ARCs through online sources, but maybe one day I’ll get a print one. Nice post Anya! I will keep this for future reference
    Valerie recently posted…Stacking the Shelves #24My Profile

    • I really like NetGalley and Edelweiss for how straightforward it is to turn in reviews, but it’s kind of funny when you end up with a physical ARC and no idea where or when to send a review ;-) Hopefully I’ll have a better answer for you someday

  13. I pretty much only get ARCs through NetGalley and giveaways. For NetGalley, I submit the review and link as soon as I’ve written and scheduled it. I had one request to send it via e-mail as well as through NetGalley, and I sent the e-mail out after I’d scheduled the post and sent in the review on NetGalley.

    I never really thought about live verses non-live links before. I figured if they were keeping track of them, they’d put the links into a spreadsheet or file somewhere for later use. And that they must get so many that there was a good chance by the time they got to looking at mine, the link might have gone live!
    Silvara recently posted…Do You Exercise While Reading?My Profile

    • That’s kind of what I was thinking too! Since I know what the link of the review will be, it seems safe enough to send it to them with the date that it’ll be live, hopefully!

  14. I send links when the review is live its much easier for me that way
    Kai Charles recently posted…Take Control of your TBR Pile Review: Nightwing Volume 1My Profile

  15. I have 2 different approaches. If I got it through NetGalley or Edelweiss, I’ll submit the review as soon as it’s written, with a note as to when I have it scheduled. If it’s an ARC I received directly from the publisher, I send them the link as soon as it goes live (except for a few rare instances where I was asked to email the review early for possible use in a cover blurb).
    Bob (@beauty_in_ruins) recently posted…From the Shelf to the Page: This Week in the RuinsMy Profile

  16. Interesting question! It’s not something I have ever thought about. I’ve only used NetGalley so far, so I just paste the review in the correct box and I’m done. I suppose that I would email them a copy of the review with the link to the scheduled post a couple of days before the post was supposed to appear or just the link after the post has appeared. There might not be a right way of doing it though.
    Hellen recently posted…Review/Reseña – Rebel Spring (La primavera de los rebeldes) – Morgan RhodesMy Profile

    • NetGalley and Edelweiss definitely make this an easier question! I’m kind of relieved when I review an eARC since I don’t have to worry haha!

  17. I usually write my review on Goodreads and then send that link and the link to my blog post including the date it goes live. Then again I don’t have a lot of contact with publicists, usually I have contact with the author directly or through netgalley and then I just submit the link to goodreads and my full review and say that the review will also be posted on my blog. I can see your point that sending the link once the review is live might be better, but I am afraid that if I don’t do everything as soon as I schedule my review that I forgot about it.

    I am not sure actually what publicists do with links, I’ve been a publicist for a small e-publishing company only and there it was usually blog torus I organized and then I stop by those stosp either way.

    For my company Lola’s Blog Tours I organize some review opportunities and in those cases I write down the link in a neat spreadsheet and tweet about it if possible. If I receive a link for a blog post in the future, I put the e-mail in another e-mail folder so I know to check later, but usually I just visit the blog on their scheduled day anyway and find the post. I also add links to the sign-up post for the tour/ event so other people can see some of the reviews as well and it’s nice for the blogger to have another link to their site.

    Great post! It’s interesting to think about this and I would like to hear the opinion of a publicist on this topic.
    Lola recently posted…Review: Lion’s Share by Rachel VincentMy Profile

    • Forgetting is exactly why I do everything as soon as I’ve written the review too! I definitely want to pick the publicists’ brains too, hmmm, maybe I’ll email a few since so many people have said they’re interested haha

  18. I have to admit, I always forget to send links to publicists, which is pretty bad, but if I’m honest, I don’t always know how and where to contact them. I’ve taken to the habit of tweeting them in live tweet links and that way, I feel like I’ve done good, and if I’ve gotten a copy from a publisher, I send it back to them that way, but I don’t usually worry. I guess as long as they get a review and they can find it, I’m less bothered? I always send reviews on NetGalley, always post a review somewhere if it’s a RC or Advance Copy, so, I think I’m doing right? You make a great point though Anya, great post!
    Amanda @ Beautiful Bookish Butterflies recently posted…Five Friday Favourites – Covers Of Books I’ll Never ReadMy Profile

    • Most ARCs have emails on the inside front covers or on the back, otherwise I’d say just the general publicity email? I’d say you’re doing a good job with tweeting too though ;-)

  19. This is something I’ve been thinking about lately as well! Right now I send review links after they go live around the release date, but I’ve always wondered how one can review early and get on tours and the like without posting too early. Great topic! :)
    Skye @ Skye’s Scribblings recently posted…The #FridayReads Review (3/27/15)My Profile

    • Thanks! Yeah, I think that sending in the text of your review especially for really positive ones is a good way of possibly getting on blog tours

  20. I send in my reviews only once it’s live on my blog, with just the link. Sometimes I do it the day of, but when I forget sometimes I send in a few days later, but always I only do it once, figuring that the publicists get enough emails from me, lol.

    I bet they absolutely take those links and store them somewhere in their files. I’ve gotten sequels/books by the same author unsolicited in the mail because of this, plus tweeted and blurbed in future books. I didn’t know this before, I just thought sending in the links was just to let the publicist know that the book I requested actually got reviewed.

    • Yeah, I definitely send the links mainly to show that I’m reviewing their books, I just never remember to email links during the week when the reviews are actually going live D: I need to figure out how to schedule emails, haha

  21. I send out links only after the review is live, and sometimes only after I have cross posted to the platform preferred by the one who gave me the book (Audible, Amazon, Goodreads, etc. ).

  22. Oh geez, I never thought about this before! I think perhaps it’s best to do both, send them the link before it’s published then after. I’m not sure though, it is a good question!
    Angelina recently posted…Captive ReviewMy Profile

  23. This is such a wonderful post, Anya! As a fairly new blogger to receive ARCs, I’ve been wondering if I’m doing thing “right” or “wrong.” I normally send the email with a link to the post a day or two before, or the day the post will go live. But, I also include a copy & pasted version of my review in the email as well. Thanks for sharing some of the other options of sorts and highlighting their advantages and disadvantages! :)

  24. I am realizing that many people think this out much quicker than I do. I just send a link of the review once live.
    Nathan (@reviewbarn) recently posted…Fantasy Review: ‘The Blue Sword’ by Robin McKinleyMy Profile


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